PURPOSE
WABE offers more than just NPR, it offers Atlanta. When you combine these two cultural forces you get all the information and entertainment
WABE is the one place Atlantans can get information and entertainment on a local, national and world scale. WABE entertains and informs with captivating and often inspiring stories about our neighbors next door and our neighbors thousands of miles away. WABE is the voice of reason in a sea of shouting, a voice that puts facts ahead of rhetoric. It’s the only station Atlanta residents need to be informed and entertained by the city they love and the world around them.
WABE is the one place Atlantans can get information and entertainment on a local, national and world scale. WABE entertains and informs with captivating and often inspiring stories about our neighbors next door and our neighbors thousands of miles away. WABE is the voice of reason in a sea of shouting, a voice that puts facts ahead of rhetoric. It’s the only station Atlanta residents need to be informed and entertained by the city they love and the world around them.
ROLE
My Role was to slightly revamp the WABE logo to something that Atlanta residents can feel accustomed to and feel proud to being Locals. I also added the tag Atlanta's Choice for NPR & PBS
LOGO EXPLORATIONS
CITY WIDE BILLBOARDS
BUS SIDE PRINTS
SOCIAL MEDIA BANNERS
