ROLE: Art Direction, Design, Animation
Project Scope
Aspire Brand Refresh
I led the branding project for Aspire TV channel, crafting a distinct visual identity that resonated with its target audience. This included developing a cohesive color palette to establish brand consistency across all platforms. I designed key broadcast elements such as end pages, lower thirds, billboards, and title cards, ensuring a polished on-air presence. Additionally, I created web elements to extend the brand’s identity seamlessly into digital spaces, delivering a unified and engaging viewer experience.